Proviz - How it started

In Cycling, Outdoor

Post updated June 2021

A lot of people ask us, how did you come up with the idea of Proviz? It was interesting to look through the archives last week and find some of the photos that founders, Ant and Bob Langly-Smith, took from their bikes each morning to show people improvising with the clothing and accessories available to them to make themselves safer and more visible to other road users.

This informed the lightbulb moment that led to the creation of Proviz, which filled a gap in the market for high quality hi viz and light-emitting products that were high performance, comfortable and destined to make wearing safety-conscious kit seem less dorky. Proviz has helped to elevate high viz and reflective clothing from a basic workwear essential to statement specialist sports kit.

The Proviz range started with just three products; a helmet, a rucksack and jacket. Having received great feedback from some cycling commuters and retailers, Bob and Ant approached Moore Large, the largest cycling distributor in the UK. Moore Large placed their first order and the rest, as they say, is history. Proviz is now being distributed in over 40 countries including the USA, New Zealand, Scandinavia and Australia and operates in six different sporting sectors including  running, motorcycling and horse riding - we even stock a reflective dog coat!

The shot below show how far the brand has come, from identifying the need for purpose-made hi viz cycling kit to becoming the market leader in high viz sportswear.

Learn more about the values and accolades of the Proviz brand

Cyclist with High Viz on Rucksack